--- title: Key Upcoming Trends for Property Managers to Look For description: Property managers must be always prepared for the continual changes that flood the multi-housing industry. This includes many technological changes. Read on to learn how you can adapt as a property manager. image: https://www.hometeampm.com/hubfs/Imported_Blog_Media/home-2112652_1280-1.jpg --- [![Group 5068](https://www.hometeampm.com/hubfs/Group%205068.svg "Group 5068")](https://www.hometeampm.com) - [About](https://www.hometeampm.com/about/about-hpm) - [Our Company It’s been over 20 years and our goal hasn’t changed](https://www.hometeampm.com/about/about-hpm) - [Our Team Meet the Home Team Property Management Team](https://www.hometeampm.com/our-team) - [Why Choose Us No matter your property management goals, we will get you there](https://www.hometeampm.com/why-choose-us) - [Careers Take a look at our open positions and feel free to submit an application if your experience is a match](https://www.hometeampm.com/about/about-hpm) - [Vendors We are continually seeking out qualified, professional vendors to fulfill goods or maintenance contracts](https://www.hometeampm.com/about/vendor-relations) - [Connect With Us Reach out to our expert team to see how we can assist you with your property management needs](https://www.hometeampm.com/contact-us) - [Testimonials Read HomeTeam Property Management client testimonials here](https://www.hometeampm.com/testimonials) - [MANAGEMENT SERVICES](https://www.hometeampm.com/management-services) - [Residential View our residential property management services](https://www.hometeampm.com/management-services/residential-management) - [Commercial View our commercial property management services](https://www.hometeampm.com/management-services/commercial-management) - [Marketing View how we market your property to prospective tenants](https://www.hometeampm.com/management-services/marketing) - [Accounting We specialize in complete financial services for our property owners](https://www.hometeampm.com/management-services/accounting) - [Maintenance Property maintenance is one of the most important aspects of maximizing your investment](https://www.hometeampm.com/management-services/maintenance) - [Leasing Our leasing department utilizes the latest in application and credit screening procedures](https://www.hometeampm.com/management-services/leasing) - [Free Rental Analysis Get a free rental valuation of your investment property](https://www.hometeampm.com/management-services) - [Get a Quote Learn how much it would cost to manage your property](https://www.hometeampm.com/management-services/getting-started) - [OWNERS](https://www.hometeampm.com/owners) - [Marketing Your Property Learn how we market your property to ensure the maximum exposure to qualified buyers](https://www.hometeampm.com/owners/marketing-your-property) - [Renting Your Property We provide you with guidance on how to ready your property to compete in the ever-changing rental market](https://www.hometeampm.com/owners/renting-your-property) - [Maintaining Your Property The best approach to maintenance is preventative maintenance, and this is HomeTeam Property Management policy](https://www.hometeampm.com/owners/maintaining-your-property) - [No - Eviction Guarantee We are so confident in our tenant selection process that we include a No-Eviction Guarantee](https://www.hometeampm.com/owners/no-eviction-guarantee) - [Free Rental Analysis Get a free rental valuation of your investment property](https://www.hometeampm.com/owners) - [Owner Portal Login Sign-in to monitor your account](https://hometeam.appfolio.com/oportal/users/log_in) - [Get a Quote Learn how much it would cost to manage your property](https://www.hometeampm.com/management-services/getting-started) - [TENANTS](https://www.hometeampm.com/tenants) - [Rental Search Find your next place to live in San Diego](https://www.hometeampm.com/properties) - [Tenant Portal Login Sign-in to monitor your account](https://hometeam.appfolio.com/connect/users/sign_in) - [Pay Your Rent Paying rent on time has never been easier](https://www.hometeampm.com/tenants/pay-your-rent) - [Future Tenants Important information for tenants wanting to lease a property from HomeTeam](https://www.hometeampm.com/tenants/future-tenants) - [Move Out We want your move-out to be a pleasant and successful one](https://www.hometeampm.com/tenants/move-out) - [Notice To Vacate Moving out? 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In fact, the property manager's role has not only evolved in the last decade, but it has expanded as well. No longer do they just collect rent but have a host of other jobs as well. That means they must be versed in a variety of skills. From digital expertise to marketing to legal documents and insurance, property managers wear many hats. The juggling of tasks makes it necessary to be capable of multi-tasking. However, more than that, property managers must have an eye toward the future trends so that they can step up to the plate and proactively stay ahead of the game. With that in mind, we checked in with the [Property Management Insider](https://propertymanagementinsider.com/top-3-digital-trends-new-year) for a peek at their trend predictions for 2018 and provide some tips to help you keep on top of what's coming.   ## **Digital Trends in Video** According to the Digital Summit Dallas conference, property managers can expect to see an even more significant flood of video in the upcoming year. In fact, according to the research, by 2020, "90% of content will be video." What does that mean for the multi-housing industry and what can property managers do to keep abreast of the trend? For one thing, assess how you are using video now with your current customers and prospects. Are you using video to its fullest advantage on your website? Here are three ways you can use video to enhance your site: - Video tours of the property - Video testimonials from tenants - Video infomercials to increase brand exposure   ## **Smart Technology** Smart technology is permeating every aspect of people's lives. From their smartphones to smart appliances to the Echo Dot, a hands-free personal assistant, more people are making a move towards technology that assists them with everyday tasks. Artificial intelligence (AI) impacts the property manager's role in two ways: 1\. Using AI enhances the property manager's job. Monotonous jobs can be completed quickly and without the help of a human when using artificial intelligence. That will help the already overburdened property manager keep up to speed. Chatbots is one of the innovations previously being used in many industries to answer simple questions, gather information, and route calls to the appropriate person. That is something property managers may consider to assist them with incoming calls and emails. 2\. AI may be a desirable amenity for tenants and prospects. Offering unique home features such as motion sensing lights and other smart appliances may be something property managers consider for the future. It's important to weigh the pros and cons of implementing such technologies. The cost of installation and maintenance is a factor. If it is an attractive selling point, it may be worth it. However, other reports reveal that tenants are content with simple amenities -- but that's for the moment. Property managers will need to get a sense of what their community wants in the way of facilities.   ## **Metrics for ROI** According to the Property Management Insider, the upcoming year will be one that makes it more relevant for property managers to prove their marketing techniques. Every property manager has a social media marketing campaign. However, not everyone is keeping track of just how successful their efforts are at converting leads. With the many online tracking methods, property managers need not be in the dark about how their campaigns are faring. By using Google Analytics, Hootsuite, and Hubspot, property managers will be able to prove their marketing efforts are bringing results, which will be a winner with investors. Property managers can stay on top by preparing for the upcoming trends. Be prepared by recognizing the digital influences in the multi-housing industry. ![icon](https://www.hometeampm.com/hubfs/Home_Team_2022/Group%205168%20(1).svg) #### SUBSCRIBE TO RECEIVE THE LATEST NEWS Stay in the know with the latest news form the leaders in property management ### Subscribe Here! ### Popular Posts #### The Great Pet Debate: To Allow Pets In Your... | HomeTeam Property Management | 30 January 2020 When you become a landlord, it is up to you to decide what you will... 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